About Us
Our Story
The Weasy Smart Potty was created to solve a real, everyday challenge. A couple with two Golden Retrievers lived in a small apartment and both worked outside the home. From that routine came the idea of developing a smart dog bathroom that would make life easier for pets and their humans.
With encouragement from friends, the couple decided in 2016 to invest in the idea and began developing the first Weasy Smart Potty. It was the product that started the entire journey. Little by little, they left their jobs to focus fully on the project.
Our Journey
In February 2017, they made their first sale, marking Weasy’s official entry into the pet market. In November of the same year, they launched the second generation of the Weasy Smart Potty with improvements based on feedback from early customers.
In August 2018, the brand gained national visibility after appearing on Shark Tank Brazil. Later that year came the launch of Weasy Cat. In 2019, Weasy Oasis joined the portfolio, reinforcing the brand’s focus on practicality and innovation.
As demand grew, Weasy opened a new factory in January 2020 to increase efficiency and production quality. In June 2021, the Weasy Bag was launched and in December the company completed its first export to the United States.
Global expansion continued in August 2022 with the opening of the Orlando headquarters, following the shipment of its first container the previous month. In December 2023, Weasy expanded once again by launching Weasy Food, focused on natural nutrition for pets.
May 2024 marked the arrival of the third generation of the Weasy Smart Potty, the result of years of refinement and customer feedback. In September 2025, the brand strengthened its international presence with the opening of its headquarters in Belgium.
Today, Weasy operates its own manufacturing and offers a complete line of well-designed products that help pet parents enjoy more quality time with their animals. The mission is simple: help families gain more time, reduce daily tasks, save money, lessen environmental impact and enjoy an even better life with their pets.
We do it because we believe!
We believe in the quality of life, in investing our time efficiently, and in a healthier planet.
We manufacture because we believe in the quality and importance of local production. We use materials that we know where they come from. We handle the reverse logistics of our packaging, and we are always aware of what we can improve. We believe that the we can change the world if everyone contributes a little.
Our mission is to improve the relationships between furry pets and their families. We want our customers to have a better quality of life, less responsibilities, save money, and a cleaner impact on the world.
Our Purpose
What motivates us is our unconditional love for animals. Their lives are too precious and too short: the least we can offer them is our tender loving care.
We don't aim for cleaning to be time consuming. If we spend half an hour cleaning daily, we lose more than a week a year. And how much does this mean in dog or cat years? It is the equivalent of almost two months in animal years. They deserve more than this.
But we don't want convenience at all costs. Why should we find practical solutions for today if they compromise the planet tomorrow? We want to enjoy our beloved humans and furry friends today, tomorrow, and all the days that will come after. Those who love, also care. So, why not try? They deserve it, and we can do it.
Making a difference
Did you know that each year, 270 million tons of plastic are produced in the world? Most of it is disposed of incorrectly, making recycling impossible.
That is why we do it differently. We believe that it is possible to be environmentally friendly and practical at the same time. We seek to create compatible solutions: